Arthur Murray’s 1922 Advertisement – “Don’t be a Wallflower”
In 1912, a young man named Murray Teichman began teaching dance in the evening, while working in an architectural office during the day. He was a fast learner, and by 1914 he changed his name to Arthur Murray and was established as a leading teacher to members of the upper class.
Mr. Murray’s revolutionary use of advertising techniques attracted national attention. He sold dance lessons by mail, designing a dance instruction book that used the now-famous Arthur Murray footsteps. In 1923, he wrote the ad headlined: “How I Became Popular Overnight,” now a part of popular advertising culture.
The studio system itself grew out of a hotel manager’s request to have Arthur Murray-trained instructors available to all Statler hotels. By 1946, there were 72 studios, with more success to follow.
During the 1950s, Arthur and Kathryn Murray began a television series, “The Arthur Murray Dance Party,” a highly popular show that ran for twelve years on national television.
- by Arthur Murray
- posted at 4:58 pm
- April 18, 2011